Consumer Package Goods - Australian Style Yoghurt
Naming project for new Australian style yogurt. After initial generation of over 150 names and 2 rounds of selection, list was narrowed down to top 25. Australian yogurt features honey and a thickness similar to Greek style yogurts. Sample names included:
Opera House Classic
Harbour Bridge Premium
Sydney’s Aussie Choice
Melbourne Sunrise Premium
Alkoomie’s Aussie Original
Hunter Valley Aussie Recipe
Oz Creame Premium
Boomalli Morn’ Oz Style
Forever Bonza Prime Australian Style
Red Rock Select
Final name selected by client was Premium Aussie Creme Autralian Style Yoghurt.
AGENCY: Compass Design
CLIENT: Old Home Foods
CLIENT: Old Home Foods
